10 Web Design Practices To Amplify Website Rank on Google
Your website was created with a purpose to sell or convey your brand’s voice to the public. But, if people don’t know that your website even exists, how is it going to convince them to buy your product? This is why you need a higher website rank on Google.
A study shows an average of 28.5% click-through rate goes to the first organic website rank in Google. And it starts to drop dramatically as you go down the ranking positions. While 2nd and 3rd ranks get respectively 15% and 11% of CTR, the 10th one can manage to get only 2.5%.
So, now the question is how to climb up the Google website rank?
How to improve my website rank on Google?
As you know, creating a well-designed website with quality content is essential to boosting your website rank by traffic. However, doing only this may not get you the desired results sometimes. If you are experiencing a similar situation, this article is for you.
We have tried to compile 10 fundamental activities that you can practice to increase the reach of your website. So, without a further ado, let’s dive right into it:
Here are the top 10 web design practices to get top ranking on Google:
#1. Make it mobile-friendly
With around 80% of the world’s population having access to smartphones, it is easy to understand why you need to have a mobile-friendly website in this age.
Traffic coming from all the web searches made on mobile devices across the world is more than 50%. It has caused even Google to adopt mobile-first indexing. It means that if your website is not adjustable to mobile devices, you will not going to get a Google website rank #1 ever.
Thus, try to make it compatible with all devices, including desktops, smartphones, and tablets. Moreover, use Google Mobile-Friendly Tools to optimize the website for better results.
#2. Study your target audience
Keep the design of your website user-centric. To do this, it is a must to study your target audience. Do keyword research and observe your competitors. See where your traffic is coming from or what in your competitors attracts your TA.
Learning your prospect’s pain points and problems is always a wise step. Look for what keywords they are searching for and then include those in your web design that solves their issues in the most convenient way possible. So, when they search for those keywords, Google will naturally pick your website and will put it into the top results. Moreover, it also makes sure to present your website to a relevant audience, thus helping lower the bounce rate.
#3. Focus on improving UX
Unlike what most people think, UX is not all about the look of your website. Instead, it should deliver a great experience to your visitors. Satisfying the end-user is the major purpose of your web design. As a result, Google too prefers websites that provide a good user experience.
There are several factors that you can consider to improve your web UX. However, page load speed, readability, navigation, and other functionality-related elements are some of the aspects that shouldn’t be compromised.
Since these activities can be a bit technical for you, it is better to contact professional web designers. Opt for Janbask Digital Design Services. They are experienced and have helped several website owners get a higher Google rank so far.
#4. Level up your SEO game
SEO is one of the most crucial factors for a website to rank on Google. Ignoring SEO practices decreases your visibility chances by making it difficult for both the users and search engines to identify the website’s intent.
So, how to effectively optimize your website for search engines?
Pay attention to both your on-page and off-page SEO. When working on your on-page SEO, focus on the major areas which you need to optimize. These include the URLs, page title, headings, body copy, and meta description. Also, optimize relevant anchor texts for inbound links. Apart from that, try to use niche-specific keyword-targeted content on your website.
#5. Ensure quality content
Your other web design will not lead anywhere if your website does not have good, quality content. Publish content that solves your users’ problems or is amusing. However, your website’s objective should always be to educate, inform, or answer customers’ questions. Moreover, you need to make sure that whatever you are offering is clear and easy to understand.
#6. Remove the unnecessary clutter
While content is important, cluttering your website is a bad signal. Research done by Blue Corona shows that more than 45% of visitors consider your website credible based on your web design. And the majority of these users usually prefer a simple design. This is why reducing the heavy chunks of texts and irrelevant images is highly essential.
● Keep your design simple. Not only is it easier to scan and understand but also makes pages load fast.
● Don’t put heavy blocks of text in your content. Keep it short and catchy.
● Remove unnecessary images.
● Don’t avoid leaving white space.
#7. Make it attractive
Attractive-looking websites draw and retain new users. So, if you are willing to expand your user base, try to improve your website’s aesthetics.
● Again avoid clutter.
● Focus on visuals. It has been observed that only choosing the right images for your pages can increase average user dwell time by 40%.
● Use a balanced color scheme that is not too bright and soothes eyes.
● Turn your previous posts into infographics or just add them where you feel visitors will benefit from them.
#8. Expand your reach by adding social sharing links
Having a solid social media presence is more important than it was ever before. Including social media sharing buttons or links to your web design can be a great help. It will allow users to share your website or a piece of content they engaged with. As a result, more people would be able to notice your brand and it will help automatically increase website rank by traffic.
#9. Make it easy for your visitors to navigate your website
Ensure that your web design is fulfilling the needs of your users. To achieve this, it needs to have a user-friendly design that serves users with what they are looking for. Moreover, they should be able to find the desired information as soon as possible. Thus, craft your design with simple navigation with relevant options in the menu.
#10. Optimize your site for speed
Google prioritizes speed when it comes to ranking. It is a factor that directly affects your website rank on Google. Moreover, it can also affect bounce rate and dwelling time on your site. All these things project the quality of your website and directly link to your UX experience.
These simple practices can help you take the long jump and might even get you the top Google website rank. Alternatively, you can get in touch with experienced professionals such as Janbask Digital Design Services to do the work for you.
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