Best Conversion Rate Optimization Tactics to 10x Your Sales & leads

 

What is Conversion Rate Optimization? 


CRO is a highly useful metric that can help you determine the success of your business website in converting potential customers to actual ones. It basically gives you a numerical value of the number of people who take a meaningful action after visiting our website that potentially makes them more likely to be a future customer. A successful conversion can take many different forms based on the industry that you are operating in. It can be something simple as signing up for a wekk;y newsletter or registering for a free trial period with your brand's services.  In order to get the numerical value of your conversion rate, you simply need to divide the number who were successfully converted through a conversion funnel by the total number of people who visited your website.  Thus : 


Converted visitors / Total number of website visitors x 100 = Percentage of conversion 


Tips To Increase Conversions 

Clearly Define Goals and Benchmarks 


The first step towards creating an effective conversion strategy is to assess and analyze where your business is positioned currently and outlining some of the realistic expectations of your brand. A lot of ecommerce websites set a target of improving the conversion rate by a margin of around 10 percent every month. Your goals may differ but the bottom line is to have a strategy and a target in mind while pursuing conversion tactics. The headaches associated with analytics and various kinds of testing will only be worth it if you try and identify the right growth trajectory for your business. 


Use Google Analytics


Once you have outlined specific targets in mind and have calculated your current existing conversion rate of your website, the next step is to venture into google analytics. Google analytics can help you understand and identify the areas where your website needs improvement. Conversion rates can be impacted by a variety of different factors and hence it is useful to have access to a few tools such as Google Analytics that can help you in this journey. For instance, a lot of ecommerce sites face the issue of cart abandonment. This is where potential buyers add items to the cart and then leave the website before computing the purchase. Understanding how to use Google Analytics can be a great step towards implementing more effective conversion strategies based on existing limitations. 


Gather Quantitative Data


It can sometimes be very confusing and difficult to analyze why certain web pages have low conversion rates compared to others in your website or webstore. In order to prevent this from becoming a purely guessing game, you need to gather data that shows you where and how your conversions take place and how clients interact with your webpages. There are plenty of softwares available online that can help you to gather and analyze data sets to give you a more comprehensive and detailed picture regarding where your conversion strategy is failing to make the mark. 


You can also ask your website visitors directly through emails or even polls located on the web pages themselves. On-site surveys, chat logs etc. are also useful tools that can help you to gather data effectively. 


Use Conversion Focused Design 


Experienced web designers are able to use a variety of innovative visual cues to direct website visitors intuitively towards conversion funnels. You can also use symbols and signs to make sure that visitors don't miss out on potential conversion funnels that have been created by the designers. 


Conclusion

In this article today, our aim was to shed some light on the issue of conversion tactics and how you can transform the course of your business by working on developing a coherent conversion rate optimization strategy based on analytics.  We discussed what a conversion rate is and how it can impact your online presence as well as sales and revenue trajectory. 


We also discussed a few important things to keep in mind while formulating a conversion strategy. It is worth mentioning that we would ideally recommend online businesses to hire the services of an experienced web design and marketing agency who are well versed in handling these elements of conversion tactics. Not only will they bring their own expertise and guidance but they will also allow your brand to develop an analysis based approach to web design that is a big factor in boosting conversion metrics. 


JanBask Digital Design is a digital design and solutions company that has been in this space for quite some time and knows how to create effective conversion strategies for a variety of different kinds of online business. Make sure to visit their website and check out the wide range of services on offer.


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