How To Make Your Website Stand Out With Medical SEO

 Many healthcare institutions are having a more difficult time than ever before acquiring new patients. With so many options available to patients, hospitals and clinics must make their digital experiences as appealing as possible in order to retain and attract new patients. Since most patients use search engines to find a new physician, investing in medical SEO is an important first step in creating a digital experience that will appeal to patients. SEO for healthcare typically conjures images of keyword research and link development. While this is true to some extent, there is more to SEO. Analytics and content are two of the most important factors in increasing your healthcare website's search engine rankings nowadays. If your keyword optimization efforts have not yielded the intended results, it may be time to look at additional healthcare marketing SEO ranking variables. The relevancy of your keywords is only one factor that search engine algorithms use when ranking your website. Other factors include the average time spent on your site, bounce rate, the number of pages seen, and any broken or outbound links.
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