Significance of Performance Testing in Ensuring Holiday Readiness of Apps


 

There was a time, customers used  to rush to shopping malls or nearby retail stores during holiday session for amazing offers. Now, people now prefer to shop online, especially in light of the pandemic situations across the globe. 90% of consumers said they had increased their online shopping time since the COVID-19 outbreak started, according to a survey by DealAid.org. While 87% of customers chose to purchase in-store over online during the 2019–20 Christmas season, this has changed, with 60% of consumers saying they want to do so in 2020–21. Although this sudden shift helped in the growth of enterprises, it also increased competition between businesses. And now, with the holiday season 2023 fast approaching, the competition among businesses is expected to grow more intense. Thus, for businesses to reap significant benefits from the holiday season of 2022-2023 and deliver an excellent shopping experience to customers, the holiday readiness of apps is critical. Going through a professional Performance Testing Training can help you implement this process efficiently.

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