How To Use Pinterest To Drive Traffic To Your Website

Pinterest is one of the most popular social media platforms that has been steadily growing over a consistently long period of time. If you have any business website or webstore, you would know that it is vital to have access to the right digital marketing strategies to improve the reach and overall traffic on your website. The role of social media marketing has become quite critical in the broader digital marketing space and using the right tactics to leverage social media handles can dramatically improve the prospects for your website in terms of reach and popularity. Higher traffic to a website usually leads to higher conversion rate as well in most occasions. 

In this article today, we will try and show you how to use Pinterest to drive traffic to your business website or webstore. This can be a subtle art so make sure to pay attention and undertake further research if you wish to know more about this topic. First we will spend some time on Pinterest, the platforms and how it has evolved over the years to become such a stalwart in contemporary social media. We understand that not everyone is aware about pinterest and how it is different from other social media platforms. 

What is Pinterest? 

Pinterest can best be described as a social media platform that operates as a visual discovery engine. It enables users to find numerous image based ideas and content that is suited according to their specific areas of interest. Apart from images, it has a large variety of interactive media content that is pushed out to the interested parties by analyzing their preferences. Pinterest has things such as videos, animated GIFs that users can not only view but also share with their loved ones. In the next section we will discuss how you can use pinterest to enhance the level of traffic to your website. 

Using Pinterest to Drive Traffic 

If you are looking to figure out ways on how to use Pinterest to drive traffic to your website, then this is the right article for you. In this section, we will discuss a few ways in which interest can be used to drive higher website traffic and potentially lead to more conversions and higher revenue or different kinds of businesses. 

Publishing Times 

The specific time of the day during which you choose to publish or upload content on your website is one of the crucial determinants of social media marketing. This point is not just true for Pinterest but it works equally well across all the popular social media platforms. In case of Pinterest, you can use Pinterest Scheduler, which can definitely help you to to get an understanding of the perfect time slots during the day when you can upload content for maximum reach. These schedulers can also analyze your past pins and give you recommendations on where and if you are going wrong. 

Optimizing SEO Elements 

It's important for people to understand that Pinterest is not just another social media platform. It can also function efficiently as a search engine. The images you upload through your Pinterest profile actually get ranked on the network which in turn determines the expected level of interest and popularity that your post generates. Search engine optimization allows you to rank higher in search engines and targeted searches. The main channel through which you can ensure that your Pinterest images have well optimized seo mechanisms is by using keywords and phrases in a strategic manner. 

Content Uniqueness 

Since Pinterest is mostly all about images, you need to think long and hard in terms of the kind of content strategy that you adopt for your website. In order to ensure that your content is good and has the capacity to produce positive or inquisitive reactions, we would urge you to try and introduce uniqueness in the images that you choose to upload. According to the recommendations of Pinterest, your images should be created with a ratio of 2 : 3. 

A tall and attractive image can immediately capture the attention of Pinterest users. It's also vital that you embed the images used in your Pinterest handle to your website as well and give directly accessible links to users through which they can move directly to your website from the page itself. 

Conclusion 

In this article today we tried to give you a few good answers to a popular question on the internet : how to use Pinterest to drive traffic? We started off the discussion with a brief intro on the evolving nature of digital and social media marketing. The contemporary environment has made it imperative for websites to appreciate the real value of leveraging social media platforms for their marketing requirements. Based on that, the role of newer emerging social media platforms besides the more popular traditional ones is crucial. 

If you own any kind of website or webstore. Then Pinterest can be a really useful platform for your social media marketing strategy. We hope you find value in some of the tricks that we have shared to ensure higher traffic for your website. 

If you feel that the information provided in this article is somewhat unclear, then we would definitely urge you to go for a professional agency who has expertise in handling the various elements of digital and social media marketing channels. Janbask Digital Design is one of the biggest and most well known names in this space and has managed to help numerous different companies to come up with well thought-out social media campaigns.